Free Trust Badge Generator

Build copy-paste SVG trust badges showing your star rating, review count, or “Trusted by N customers”. Match your brand colors. No signup required.

Badge content

Rating

Count

Label

Style

Background

Text color

Star color

Preview

★★★★★ 4.9 · 2,300 reviews

Badge SVG

<svg xmlns="http://www.w3.org/2000/svg" role="img" aria-label="Trust badge: 4.9 · 2,300 reviews" viewBox="0 0 211.5 32" width="211.5" height="32">
  <rect width="211.5" height="32" rx="8" ry="8" fill="#0f172a"/>
  <g transform="translate(10, 8)">
    <text x="0" y="13" font-family="-apple-system, system-ui, Segoe UI, Roboto, Helvetica, Arial, sans-serif" font-size="14" font-weight="600" fill="#facc15">★★★★★</text>
    <text x="78" y="13" font-family="-apple-system, system-ui, Segoe UI, Roboto, Helvetica, Arial, sans-serif" font-size="13" font-weight="500" fill="#ffffff">4.9 · 2,300 reviews</text>
  </g>
</svg>

Drop the SVG into your hero, pricing page, or footer. For live, auto-updating numbers, use ShowTrust's embed.

Trust Badges in Seconds

Trust badges are micro-units of social proof. A small “★★★★★ 4.9 from 2,300 reviews” chip in your hero, your pricing page, or your footer can lift conversion by 10%+ — and they cost nothing to add. The hard part is making one that matches your brand and renders sharply everywhere.

Once the badge is on your site, swap the numbers for real ones. ShowTrust collects authentic customer reviews and ratings — and emits live SVG badges and an embeddable wall of love that updates as new reviews come in.

Hosted Submission Form

Give customers a clean, branded page to leave testimonials in seconds. No login required for them, full control for you.

Embeddable Wall of Love

Drop a single snippet on your site and show off authentic reviews. Auto-updates as new testimonials come in.

Authentic Social Proof

Real testimonials from real customers — no AI-generated fakes, no stock quotes. Build trust the right way.

Free in Early Access

Collect unlimited testimonials and embed your wall of love for free while we're in early access. Sign up takes 30 seconds.

Ready to Collect Real Testimonials?

ShowTrust gives you a hosted submission page and an embeddable wall of love. Authentic social proof in minutes — free while in early access.

Start Free

Who Uses Trust Badges?

Conversion-focused teams everywhere.

Landing Page Builders

Add a compact proof element above the fold without breaking layout.

SaaS Marketers

Place a badge on the pricing page to nudge hesitant buyers.

E-commerce Stores

Show review counts on PDPs and cart pages to reduce drop-off.

Agencies

Add client trust badges to portfolio and case-study pages.

Email Marketers

Inline trust visuals in promotional and re-engagement emails.

Local Businesses

Show Google review counts on your homepage and contact page.

Conversion Optimizers

A/B test different badge placements and copy to find what lifts.

Founders

Look established from day one with a polished proof badge.

Frequently Asked Questions

What is a trust badge?

A trust badge is a small visual chip that communicates social proof — a star rating, a review count, a customer count, an award, or a guarantee. They reduce friction at decision points: pricing pages, signup forms, checkout, and CTAs.

Where should I place trust badges?

The highest-leverage placements are: just under the hero headline, next to the primary CTA, on the pricing page, on the checkout/signup form, and in the footer. Test placements — one well-placed badge usually beats five scattered ones.

Do trust badges actually convert?

Yes — multiple studies show 10–25% lift on landing page and checkout conversion when authentic proof is shown near the CTA. The key word is authentic: fake or generic badges can backfire and reduce trust.

Can I use a badge if I don’t have many reviews yet?

Yes — be honest. “★★★★★ from 12 customers” is more credible than a generic “Trusted by thousands”. Specific small numbers build trust faster than vague big ones.

Are the badges accessible?

The generator outputs SVG with an aria-label describing the badge content, so screen readers announce the rating, review count, or claim correctly.

Can the badge auto-update with real reviews?

Not on its own — this is a static SVG. For live, auto-updating badges that reflect your latest reviews, use ShowTrust’s embed (free while in early access).

More Free Tools from ShowTrust

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