Free Review Schema Markup Generator

Generate Product, Review, and AggregateRating JSON-LD schema for Google rich results. Fill in the form, copy the markup, and earn stars in search.

Schema type

Product covers the typical e-commerce / SaaS page. Pick the type that matches your content.

Product / item name

Brand

Rating value

Review count

Best rating

Worst rating

JSON-LD markup

<script type="application/ld+json">
{
  "@context": "https://schema.org",
  "@type": "Product",
  "name": "Acme Pro",
  "brand": {
    "@type": "Brand",
    "name": "Acme Inc."
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": "4.8",
    "reviewCount": "120",
    "bestRating": "5",
    "worstRating": "1"
  }
}
</script>

Paste this into your page's <head> or before </body>. Test with Google's Rich Results Test before going live.

Why Review Schema Matters

Schema markup is the language search engines use to understand structured content on your page. When you add valid Review or AggregateRating JSON-LD, Google can show star ratings, review counts, and prices directly in the search results — and rich snippets can lift click-through rates by 20–30%.

Once you’re ranking, you still need to convert. ShowTrust pairs perfectly with schema markup: collect testimonials with a hosted submission page, then embed the wall of love right where the schema lives — turning search clicks into customers.

Hosted Submission Form

Give customers a clean, branded page to leave testimonials in seconds. No login required for them, full control for you.

Embeddable Wall of Love

Drop a single snippet on your site and show off authentic reviews. Auto-updates as new testimonials come in.

Authentic Social Proof

Real testimonials from real customers — no AI-generated fakes, no stock quotes. Build trust the right way.

Free in Early Access

Collect unlimited testimonials and embed your wall of love for free while we're in early access. Sign up takes 30 seconds.

Ready to Collect Real Testimonials?

ShowTrust gives you a hosted submission page and an embeddable wall of love. Authentic social proof in minutes — free while in early access.

Start Free

Who Uses Review Schema?

Anyone competing for organic search.

SEO Specialists

Earn rich snippets that beat plain results on click-through.

E-commerce Stores

Show star ratings on product pages directly in search results.

Local Businesses

Stand out in local pack with embedded review stars.

SaaS Marketers

Mark up software reviews to win comparison-query traffic.

Affiliate Sites

Add valid aggregate ratings to roundups and review posts.

Service Providers

Make trustworthy ratings visible on the SERP, not just on-site.

Web Developers

Generate clean, valid JSON-LD without hand-writing schema.

Content Marketers

Boost editorial review content with the right structured data.

Frequently Asked Questions

What is JSON-LD schema markup?

JSON-LD (JavaScript Object Notation for Linked Data) is the format Google recommends for schema markup. It’s a small script you embed in your page’s HTML to describe content — products, reviews, FAQs — in a way search engines can parse.

Where do I put the schema code?

Paste the generated script tag anywhere in your page’s HTML — usually inside the <head> or just before </body>. There’s no visual change for users; only search engines read it.

Will adding schema guarantee rich results?

No — schema makes you eligible. Google decides per-query whether to display rich results, based on schema validity, content quality, and competition. Test your markup with Google’s Rich Results Test to confirm eligibility.

What’s the difference between Review and AggregateRating?

Review describes a single review with a single rating, author, and body. AggregateRating summarizes multiple reviews into an average rating and review count. Most product pages use AggregateRating; individual review pages use Review.

Is fake review schema against Google’s rules?

Yes — and they actively penalize it. Schema must reflect real, on-page reviews from genuine customers. Don’t mark up reviews that aren’t actually visible to users; don’t inflate counts or ratings.

Can I generate FAQ or HowTo schema too?

This tool focuses on review/rating schema. Generate the markup here, then add it to the page where your ShowTrust wall of love lives — so your testimonials are eligible for Google star-rating rich results.

More Free Tools from ShowTrust

Free, no-signup tools to help you collect, measure, and show off your customer love.

Star Rating Generator

Create copy-paste star rating SVG snippets in any color or size.

Trust Badge Generator

Build SVG trust badges showing reviews, ratings, or customer counts.

Quote Card Image Generator

Turn any testimonial into a shareable PNG quote card for social.

NPS Calculator

Measure customer loyalty with the industry-standard Net Promoter Score.