ShowTrust vs Trustmary
Trustmary is a full review-and-survey platform aimed at larger teams, with paid plans that climb into the hundreds per month. ShowTrust does the testimonial loop — collect, curate, embed — for $4.99/mo. Here's an honest comparison.
Trustmary is a broad review, survey, and lead-generation platform with integrations and A/B testing. It offers a free showcase tier, but its full paid plans are aimed at larger teams and run into the hundreds of dollars per month.
ShowTrust isn't trying to be a platform. It's a focused wall of love: a hosted collection page, curation, and a lightweight, no-iframe widget, with Pro at $4.99/mo and an uncapped free tier. If Trustmary feels like more tool (and more cost) than you need, that's the gap ShowTrust fills.
| Feature | ShowTrust | Trustmary |
|---|---|---|
| Free tier | Unlimited testimonials, 1 project | Free showcase |
| Entry paid plan | $4.99/mo | Enterprise pricing (from ~$370/mo) |
| Text testimonials | ||
| Star ratings | ||
| Hosted collection page | ||
| Embeddable wall of love | ||
| Lightweight widget (no iframe) | ~5kb script | embeds |
| Curate (pin / hide / edit) | ||
| Impression & CTA analytics | ||
| Install via AI agent (Claude skill) | — | |
| REST API | ||
| Simple, predictable pricing | $4.99/mo flat | — |
| Video testimonials | Coming soon | |
| Surveys (NPS / CSAT) & A/B testing | — | |
| Lead generation tooling | — |
Pick ShowTrust when
Price: $4.99/mo flat versus enterprise-scale plans in the hundreds
Dead-simple to set up — no platform onboarding required
Unlimited testimonials on the free tier, with no watermark
A lightweight (~5kb) widget, no iframe, styled to match your brand
Install via REST API or an AI agent (Claude skill)
Pick Trustmary when
Video testimonials and richer survey tooling (NPS, CSAT) ship today
A/B testing and lead-generation features for conversion teams
Deeper integrations suited to larger marketing stacks
An established platform with enterprise support
Pricing
ShowTrust Pro is $4.99/mo ($49.99/yr) with an uncapped free tier. Trustmary offers a free showcase tier, with full paid plans aimed at larger teams reportedly starting around $370/mo. Pricing verified May 2026 — check trustmary.com for current plans.
For teams that just want a wall of love without a full review-and-survey platform, yes — ShowTrust collects, curates, and embeds testimonials for $4.99/mo. If you need built-in surveys, A/B testing, or lead-gen tooling, Trustmary is the broader platform.
Considerably. ShowTrust Pro is $4.99/mo, while Trustmary's full paid plans are aimed at larger teams and run into the hundreds per month. Both offer a free tier, but ShowTrust's is a simple, uncapped wall of love.
No. ShowTrust is focused on collecting and displaying testimonials, not running NPS/CSAT surveys or A/B tests. If those are core to your workflow, Trustmary is the better fit; if you just want social proof on your site, ShowTrust is simpler and cheaper.
Not yet — text and star-rating testimonials work today, and in-browser video is coming soon. Trustmary supports video as part of its platform.
Hosted submission page + embeddable wall of love. Free while in early access — no card to start.
The lightweight, $4.99/mo alternative to the category veteran. Cheaper, leaner widget — honest about where Testimonial.to's video still leads.
A focused wall of love versus Senja's full platform. Lower price and an uncapped free tier, without the imports and AI tooling.
A simpler wall of love without contact and visitor metering — flat $4.99/mo vs Endorsal's $29–349 ladder with the Wall of Love gated to $59+.