Free Testimonial Request Email Generator

Generate a ready-to-send email asking customers for a testimonial. Pick tone and use case, fill in the blanks, and copy the result. No signup needed.

Pick a tone

Use case

Personalize

Customer first name

Your name

Product / service name

Submission link (optional)

A hosted page is best — Google Forms kills response rate.

Email draft

Subject: A small favor — would love your honest take on {product}

Hi {first name},

Hope you're doing well! I wanted to thank you personally for trusting {product} — it means a lot.

If {product} has helped your team, would you be open to sharing a short testimonial? Even 2–3 sentences about the problem it solved, what changed, and the outcome would be incredibly helpful — and we'd love to feature it on our site.

A few prompts if you're stuck:
• What problem were you trying to solve?
• What changed once you started using {product}?
• What would you tell someone considering it?

You can leave it on our submission page (linked in the email signature).

Thanks so much,
{your name}

Customize anything before sending. Need a submission page for the link? ShowTrust gives you one — free while in early access.

Ask the Right Way

Most testimonial requests get ignored because they’re long, vague, and make the customer do all the work. A good ask is specific (what to write about), short (under 150 words), and frictionless (one click to leave a testimonial). The right wording can 3–5x your response rate.

Once your email goes out, send customers to a clean submission page — not a clunky Google Doc. ShowTrust gives you a hosted page that captures testimonials in seconds and an embed for your site. Combine this email with that page and you have a complete loop.

Hosted Submission Form

Give customers a clean, branded page to leave testimonials in seconds. No login required for them, full control for you.

Embeddable Wall of Love

Drop a single snippet on your site and show off authentic reviews. Auto-updates as new testimonials come in.

Authentic Social Proof

Real testimonials from real customers — no AI-generated fakes, no stock quotes. Build trust the right way.

Free in Early Access

Collect unlimited testimonials and embed your wall of love for free while we're in early access. Sign up takes 30 seconds.

Ready to Collect Real Testimonials?

ShowTrust gives you a hosted submission page and an embeddable wall of love. Authentic social proof in minutes — free while in early access.

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Who Needs This?

Anyone who needs more testimonials, today.

Founders

Get your first 10 social-proof quotes without hiring anyone.

Customer Success

Automate testimonial collection at the renewal or QBR moment.

Agencies

Request a quote at the end of every successful project.

Freelancers

Build a portfolio of client praise to show new prospects.

Product Marketers

Source quotes for case studies, landing pages, and launches.

E-commerce Owners

Trigger a request after delivery to collect product-specific reviews.

Course Creators

Capture transformation stories from students who finished.

Service Providers

Convert happy clients into a steady pipeline of referrals and quotes.

Frequently Asked Questions

When is the best time to ask for a testimonial?

Right after a “win” moment — a successful onboarding, a positive support resolution, a milestone, or a Promoter-level NPS response. The closer to the value moment, the higher the response rate.

How long should a testimonial request email be?

Under 150 words. The ask should be one sentence, the why should be one sentence, and the call-to-action should be one button. Long emails get archived.

Should I provide suggested wording or prompts?

Yes — providing 2–3 prompts (“what problem were you trying to solve?”, “what changed after?”) doubles response rates and produces better testimonials. The customer doesn’t want to write from scratch.

Is it okay to offer an incentive?

Small thank-you incentives ($10–$25 gift cards, a feature in a roundup, account credit) are fine and common. Avoid anything large enough to bias the testimonial — disclose if required by your industry.

What format should the testimonial be in?

Written quotes are the easiest to collect and embed. Video testimonials convert better but require more effort — make video optional, not required. Always offer a simple text path.

Where do customers actually submit testimonials?

Don’t send them to a Google Form or email reply — that’s where momentum dies. Use a hosted, branded submission page like the one ShowTrust provides (free while in early access).

More Free Tools from ShowTrust

Free, no-signup tools to help you collect, measure, and show off your customer love.

Testimonial Question Generator

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NPS Calculator

Measure customer loyalty with the industry-standard Net Promoter Score.